Trackback ( : What design elements affect your SEO?

Colby asks:

Daniel – what do you think of the SEO strategy using different colors and font sizes in a post? Personally, I think it distracts the reader and changes the focus away from the content. What do others think?

I am not a fan of those strategies either, for two reasons. First of all, as you mentioned, they often times go against the interests of your readers. Using colors and different font sizes just to communicate to search engines that those words or sentences are “special” would affect negatively the visual appeal of your content.

If you do this naturally and with user experience purposes in mind, then I would say it is OK. Using colored post titles and sub-headers, for example, is both SEO sound and useful for the readers.

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