Trackback ( : Make sure your pop-ups aren’t breaking your site

As I wrote a while ago, the web (particularly the Internet marketing sphere) is going through a small pop-up mania. After some years in disgrace, the intrusive technique is back to vogue.

Personally I don’t like pop-ups, but I also know that website owners have the right to use whatever techniques their want. Additionally, if they offer me outstanding content, sometimes I will bear the pain of closing a pop-up to read it.

From an Internet marketing point of view I also understand why people started using it again. The conversions are incredibly high, and the annoyance factor is not so bad as to have a tangible impact on your traffic (most of the times at least).

Read the rest of this article…


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