Trackback (Copyblogger.com) : How to create e-books that sell

Ebook on a laptop

As more people begin to realize that blogging for ad dollars and other free content strategies might not be the best way to make money online, I’m getting more and more questions related to creating e-books.

Producing any information product is almost entirely an exercise in marketing. Everything from the topic you choose, to how you position it, to the copywriting strategy you use to sell it boils down to figuring out what people are willing, and even driven, to pay for.

As far as e-books go, the first question you have to ask is whether or not the e-book is the format you should be using at all. The humble PDF seems to be the first thing that comes to mind when people consider developing a product, but it’s often the least useful and has the lowest perceived value—at least when you want to charge for it.

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