Trackback (Copyblogger.com) : 5 simple ways to open your blog post with a bang

What’s the second most important part of your blog post after the title?

Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.

Just imagine how disappointed you’d be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum. A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.

So, here are 5 ways to open your post that will capture the reader’s imagination and pull them deeper into your content.

Read the rest of this article…

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: