Writing client-friendly proposals

Writing client-friendly proposals can be tricky if you don’t do it right. There are various aspects involved in proposal writing and when it is focused to a particular client it is important that all your client needs are addressed. Let’s take a look at the points that you will need to consider while writing a client-friendly proposal.

Starting off with a quick introduction, what is a proposal and what is its purpose?

What is a proposal?

A proposal is a document that is written to offer a service or product to a client. Proposals are powerful marketing tools that can help you position your company’s product or service as having superior ability to meet a need or solve the problem. The basic purpose of the proposal is to sell your product or service.

Purpose of the proposal

The purpose of a proposal is to demonstrate to a client that you are the best company/service provider to answer their need/requirements or solve their problem. If this is the first time you are writing a proposal you should also know the key aspects and components of a proposal.

Evaluating the proposal

To write an effective proposal, you must understand your client requirements. The way that the client uses the proposal is to compare vendors and determine which one has the superior product or service and is best-suited for the job. The key to writing a client-friendly proposal is to align your competitive edge with your client’s organizational goals. Show the client your service or product will meet their needs on various levels, such as value and quality.

Study your clients requirements

By understanding how clients evaluate proposals, you can prepare one that will meet their expectations. The important factor on which a proposal is evaluated is whether the proposal writer has created the proposal with the clients needs in mind.

Request For Proposal (RFP) requirements

The client will be most concerned about determining if you have truly understood their specific needs. If you are responding to an RFP, the client will study whether you have addressed each of the requirements outlined in the RFP.

Your company’s ability

In addition to your responsiveness to their needs, the client will also take into consideration whether your organization has the ability to complete the job successfully. They will examine factors such as the competencies of your personnel, your history with similar projects, and the capabilities of your facilities.

Value for Money

Finally, if your company can satisfy the client’s expectations regarding these factors, the issue of value will be considered. The client will want to be sure that they are paying a reasonable and fair price for your services.

Be direct

It is important to be direct and to the point in your proposals. Keep your writing simple and let the client know your point up-front. The client does not want to waste a lot of time trying to discover your main point.

Be concise

Every client will appreciate a concise proposal. If the client is faced with two proposals, they will be more likely to read the shorter one first. A Short, clear proposal is more attractive than a lengthy one. Try and convey one point per paragraph and use subheads to make your proposals look neat and well organized. Remember that your client’s time is valuable, and they do not want to spend more time than necessary reading your proposal.

Avoid jargon

Generally, jargon should be left out of proposals. However, some jargon may be appropriate when discussing technical details within the body of the proposal. If jargon is used of this purpose, you must be certain that the client is familiar with the term, or you should define the word for them. It is advisable to to use a glossary for all jargons and technical terms used within the document and always remember to point the reader to the glossary for a definition.

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