Key aspects of proposal writing

Are you a proposal writer? When was the last time you wrote a winning proposal for your firm? How do you evaluate yourself? These are some of the questions that are often put forward to proposal writers.

Equip yourself with the latest trend in the market, refresh your writing skills and become a winning proposal writer. Analyze your competitors before you start the proposal process, forecast and estimate your competitor’s proposal. This will give you an edge when it comes to the selection process.

Focus on the key aspects of a Proposal

The Audience:

Before you begin to write, be clear about who your audience will be. Do a background research on what the company deals with and how they strive to achieve their goals. Most importantly do a study of their past proposals this will give you a better understanding of how to project your proposal.

The Cover Letter:

Every proposal that is sent should always include a cover letter. With this said, don’t go overboard and let your proposal do the talking. Cover letters are normally concise, just one page to introduce the applicant and sum up the attached proposal.

Proposal Content:

The contents of a proposal generally consist of standard components such as executive summary, project description, budget, organization information and conclusion. We shall see more about this later in this post.

Writing Style:

Good writing is the key to a successful proposal. Even though you already have a writing style and you are very good at it, revisit your style guides. Refreshing your skills is a good way to increase potentials of your proposal.

Standard components of a Proposal

Executive Summary:

Is a brief summary of a research article, thesis, review, proposal, conference proceeding or any in-depth analysis of a particular subject. This is not a standard definition and will vary with every technical communicator.

Project Description:

This section usually gives a crisp detail about the project and its potentials. This is one of the important parts of the document where you will need to focus the most. Keep it to the point, keep it simple. Proposals do not necessarily have to be long. As long as you convey the message in a concise manner it will get things done.


This focuses on the estimated cost for the project. This is one of the most important deciding factors in your proposal. The reader focuses his/her attention here a lot, as every firm looks at higher benefits at lower costs.

Company Information:

Use this section to share information about your organization. Portray the information in a manner that attracts the reader into selecting your proposal. Generally, proposal writers use standard information about their organization in a standard format. This is not wrong, with that said, if your organization has an advantage in a proposal its best that the company details are re-structured to showcase its strength.


Every proposal should have a conclusion, for that matter every document should have a conclusion. Sum up the activities that might be undertaken on acceptance of the proposal. Use this section to outline a few of the follow-up activities and make a final request for your project. Do not sound too wanting this might give the impression that you are desperate.


Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: